濟南實體商家必看！抖音短視頻本地推投流攻略，學(xué)會就能精準獲客
　　Jinan physical merchants must see! Tiktok local promotion and investment strategy, which can be learned to accurately attract customers
　　2025年的濟南抖音同城流量賽道，還在投DOU+的實體商家已經(jīng)落后了！抖音官方一站式營銷工具巨量本地推，早已成為濟南餐飲、裝修、美業(yè)、建材等實體商家精準獲客的核心抓手，有濟南商家靠它一年營收增收240萬，而巨量AD年底即將下線，本地推更是成了實體商家的必選項。今天就用大白話給濟南老板們講透本地推，從核心定位到后臺實操，從賬戶搭建到定向投放，每一步都是干貨，學(xué)會就能用抖音給門店引流。
　　In 2025, the real businesses that are still investing in DOU+in the Tiktok intra city traffic track have fallen behind! Tiktok's official one-stop marketing tool * * Massive local promotion * * has long become the core focus for Jinan's catering, decoration, beauty industry, building materials and other physical businesses to accurately attract customers. Some Jinan businesses rely on its annual revenue increase of 2.4 million, and a large number of AD will be offline at the end of the year. Local promotion has become a must for real businesses. Today, I will explain to Jinan bosses in big vernacular that every step is dry goods, from core positioning to background practice, from account building to targeted launch, and that you can use Tiktok to channel stores.
　　先搞懂核心：巨量本地推是抖音專為實體商家打造的投流工具，整合了團購?fù)茝V和線索獲客兩大核心功能，替代了原有的巨量AD線索功能，和做電商帶貨的巨量千川形成互補——濟南實體商家不用再糾結(jié)多平臺操作，一個本地推就能搞定同城線索獲取、到店轉(zhuǎn)化，這也是它比單純DOU+精準的關(guān)鍵，DOU+只是基礎(chǔ)內(nèi)容加熱，而本地推能精準鎖定濟南同城有需求的用戶。
　　Understand the core first: Massive local push is an investment tool created by Tiktok specifically for physical businesses. It integrates the two core functions of group purchase promotion and clue customer acquisition, replaces the original massive AD clue function, and complements the huge amount of thousands of streams of e-commerce goods. Jinan physical businesses do not need to tangle with multi platform operations, and a local push can handle local clue acquisition and store to store conversion. This is also the key to its accuracy compared with pure DOU+. DOU+is only the heating of basic content, while local push can accurately target users in demand in Jinan.
　　想投本地推，濟南商家先做好三步準備：搭藍V號、開抖音來客店、建本地推賬戶。藍V抖音號是線索和流量的承接載體，一定要做好基礎(chǔ)裝修；抖音來客相當(dāng)于門店的線上店鋪，是入駐本地推的前提；本地推賬戶則是投流操作的核心，這三個環(huán)節(jié)缺一不可，按步驟操作零基礎(chǔ)也能搞定，也是濟南90%的實體商家入門本地推的標(biāo)配。
　　If you want to invest in local push, Jinan merchants should first prepare for three steps: * * take the Blue V number, open a Tiktok guest store, and establish a local push account * *. Blue V Tiktok is the carrier of clues and traffic, so we must do a good job in basic decoration; Tiktok visitors are equivalent to online stores of stores, which is the premise of local promotion; Local account promotion is the core of investment flow operation, and these three steps are indispensable. Even with zero foundation, step-by-step operation can be done, which is also the standard for 90% of physical merchants in Jinan to enter local promotion.
　　進入本地推后臺，重點講濟南商家最需要的線索獲客計劃搭建，團購成交可后續(xù)跟進。首先選「標(biāo)準推廣」，營銷場景按實際選短視頻或直播間，短視頻是新手首選，操作更簡單。推廣目的直接選「獲取線索」，這是能直接拿到客戶電話、微信的核心選項，遠比線上互動、團購成交更適配濟南實體商家的獲客需求，避免只漲數(shù)據(jù)不漲客源。
　　Enter the local push backend and focus on building the customer acquisition plan that Jinan merchants need the most. Follow up on group buying transactions. Firstly, select 'Standard Promotion' and choose short videos or live streaming rooms according to the actual marketing scenario. Short videos are the first choice for beginners and the operation is simpler. The promotion purpose is to directly select "obtaining leads", which is the core option to directly obtain customer phone numbers and WeChat, far more suitable for the customer acquisition needs of physical merchants in Jinan than online interaction and group buying transactions, avoiding only increasing data without increasing customer sources.
　　廣告類型優(yōu)先選「通投廣告」，搜索廣告雖精準但流量少、成本高，適合小眾高客單行業(yè)，而通投廣告覆蓋廣、成本低，還包含搜索流量，能滿足濟南商家大規(guī)模同城獲客的需求；投放模式選自動投放，投放類型前期必選「常規(guī)投放」，可實時調(diào)整優(yōu)化，周期穩(wěn)投適合后期賬戶穩(wěn)定后托管，前期選它就是踩坑。
　　Priority should be given to selecting "through advertising" as the advertising type. Although search advertising is precise, it has low traffic and high cost, making it suitable for niche high order industries. Through advertising has wide coverage, low cost, and also includes search traffic, which can meet the needs of Jinan merchants for large-scale local customer acquisition; The advertising mode is selected as automatic advertising, and the advertising type must be selected as "regular advertising" in the early stage, which can be adjusted and optimized in real time. Periodic stable advertising is suitable for later account stabilization and custody. Choosing it in the early stage is like stepping into a trap.
　　接下來的投放內(nèi)容與目標(biāo)，濟南商家別踩雷：選「推廣門店」而非指定商品，關(guān)閉AIGC動態(tài)創(chuàng)意（生成素材質(zhì)量差），獲取線索方式自定義選「抖音私信頁」，讓客戶點擊廣告后直接跳轉(zhuǎn)到私信，方便溝通留資，這是濟南本地推實操中轉(zhuǎn)化最高的承接方式。優(yōu)化目標(biāo)前期選「獲取線索」或「私信消息」，優(yōu)先選獲取線索，能直接拿到聯(lián)系方式，避免被同行用私信消息的低客資成本誤導(dǎo)。
　　In the next * * content and target of launch * *, Jinan merchants should not panic: choose "promotion stores" instead of designated goods, close AIGC dynamic creativity (poor quality of generated materials), get clues by selecting "Tiktok Private Message Page", so that customers can click on advertisements and jump directly to private messages to facilitate communication and retention of information. This is the highest conversion way of undertaking in local promotion practice in Jinan. In the early stage of optimizing objectives, choose "obtaining leads" or "private message", prioritize obtaining leads, and be able to directly obtain contact information to avoid being misled by the low customer cost of peers using private message.
　　最關(guān)鍵的受眾定向，完全貼合濟南同城投放需求：地域是核心，可按行政區(qū)選濟南各區(qū)/街道，或自定義框選商圈、門店附近6-30km，門窗、汽修、餐飲等行業(yè)選門店附近更精準，裝修、建材可選濟南整區(qū)；地域類型選「正在該地區(qū)」，精準鎖定濟南本地用戶。性別按賽道定（美業(yè)選女性，多數(shù)行業(yè)不限），年齡按客群畫像選，務(wù)必屏蔽60歲以上人群（大健康行業(yè)除外）。
　　The most critical audience targeting is fully tailored to the local advertising needs of Jinan: the region is the core, and you can select various districts/streets in Jinan according to administrative regions, or customize the box to select business districts and stores within 6-30km. For industries such as doors and windows, auto repair, and catering, selecting stores near them is more accurate. For decoration and building materials, you can choose the entire Jinan area; Select 'currently in this area' as the regional type to accurately target local users in Jinan. Gender is determined by race track (women are selected for beauty industry, with no restrictions for most industries), age is selected based on customer profile, and it is necessary to block people over 60 years old (except for the big health industry).

　　自定義人群、極為興趣（萊卡定向）同城投放直接忽略，選不限或系統(tǒng)推薦，保證人群覆蓋至少30萬+，利于計劃度過冷啟動期；過濾掉高活躍/高關(guān)注人群，已轉(zhuǎn)化用戶選過濾廣告賬戶，節(jié)省廣告費；智能定向拓展建議啟用，讓系統(tǒng)在精準基礎(chǔ)上適當(dāng)拓展流量，提升獲客效率。
　　Custom audience, extremely interested (Laika targeted) local advertising can be ignored directly, with no limit on selection or system recommendation, ensuring a minimum audience coverage of 300000+, which is beneficial for the plan to get through the cold start period; Filter out high activity/high attention groups, select filtered advertising accounts for converted users, and save advertising costs; Intelligent targeted expansion is recommended to be enabled, allowing the system to appropriately expand traffic on a precise basis and improve customer acquisition efficiency.
　　濟南實體商家做本地推，核心不是追求復(fù)雜操作，而是把基礎(chǔ)計劃做扎實，前期重點跑通線索獲取流程，后期再根據(jù)數(shù)據(jù)優(yōu)化人群、調(diào)整出價。據(jù)濟南抖音運營行業(yè)數(shù)據(jù)，做好基礎(chǔ)搭建的本地推計劃，線索獲客成本能控制在50元以內(nèi)，到店轉(zhuǎn)化率超30%，遠比線下拓客、傳統(tǒng)廣告更高效。
　　The core of local promotion for physical merchants in Jinan is not to pursue complex operations, but to solidify the basic plan, focus on running the lead acquisition process in the early stage, and then optimize the audience and adjust bids based on data in the later stage. According to the data of Tiktok's operation industry, the local promotion plan of infrastructure construction has been well done. The cost of obtaining customers for clues can be controlled within 50 yuan, and the conversion rate to stores exceeds 30%, which is far more efficient than offline customer expansion and traditional advertising.
　　如今抖音同城流量已是濟南實體商家的必爭之地，巨量本地推作為官方工具，精準度、性價比都遠勝其他推廣方式，不用再羨慕別人靠抖音獲客，濟南老板們按這套攻略實操，就能把抖音流量變成實實在在的到店客戶，讓短視頻推廣真正為門店營收服務(wù)。
　　Today, Tiktok's intra city traffic has become a battleground for physical businesses in Jinan. As an official tool, a huge amount of local push is far more accurate and cost-effective than other promotion methods. No longer envy others who rely on Tiktok to win customers. Jinan bosses can turn Tiktok's traffic into real customers to the store, so that short video promotion can truly serve the store's revenue.